Thomson Holidays is part of the Thomson Travel Group, the leading operator in the UK holiday market. It's principal businesses are: Thomson Holidays, the largest holiday brand in the UK; Britannia Airways, the second largest airline in the UK after British Airways; Lunn Poly, the UK's largest wholly-owned leisure travel retail network. Thomson Holidays is the UK's largest air-inclusive tour operator for both the summer and winter seasons. The company has five main brands: 'Thomson Holidays', the best-recognised holiday brand in the UK; 'Skytours', which is aimed at the budget segment of the family market, 'Portland Direct', a leading direct-sell UK air-inclusive holiday operator, 'Club Freestyle', summer holidays for young adults and 'Just', a new "low cost, no frills" brand aimed at the couples market. In recent years, the main Thomson brand has been developed to include a comprehensive range of differentiated holiday products and services designed to meet the changing needs of holidaymakers. Examples of these products include: Thomson Superfamily, Thomson Gold and Thomson Platinum. Thomson have developed specialist brands offering a wide choice of outdoor pursuits reflecting today's healthier lifesytles in their Thomson Lakes and Mountains product. As the UK's leading Snowboard operator there are many exciting venues in the Thomson Ski and Snowboarding product. Thomson's brand strength is founded upon it's reputation for quality and customer service. In surveys, it has consistently out-performed its competitors in terms of brand awareness and customer loyalty.