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| Company Type: |
Magazine publishers |
| Application: |
Various global magazines and
directories |
| Configuration: |
Multiple sites |
| Data Source: |
Various |
| User View: |
The improvements made to the
efficiency of the production process by the introduction of LinkUP
have enabled us to rapidly grow the number of titles, providing
increased opportunity for copy sales and advertising revenue.
The Quark templates simplify the production and the automated
index modules are invaluable. |
| Product: |
Mac/PC LinkUP Enterprise/Genesis |
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Circulated
to over 10,000 senior public relations practitioners and
journalists, Contact is
a complete annual guide to contacts in the world of press and
public relations. It contains PR Week's Top 150 PR Consultancy
annual rankings plus details of over 7000 PR consultancies,
in-house PR departments and suppliers to the PR sector. PR
consultancy industry sector and activity sector indexes locate
PR consultancies specialising in particular fields. |
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Direct is
the annual guide to direct marketing in the UK, circulating
to 10,000 buyers of direct marketing services. It covers every
aspect of the industry with comprehensive listings of agencies
and suppliers. Over 2000 companies providing services at every
stage of a direct marketing campaign, from full service agencies
to mailing houses, are included. www.mxdirect.co.uk. |
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Venue is
a guide to conference and event facilities covering more than
50 countries, with over 3000 venues in the UK alone and is produced
annually. It gives essential information to anyone seeking venues
and suppliers to the conference and incentive travel industry,
and includes a price and capacity index to help readers find
the right venue for their needs. Venue is circulated to 10,000
buyers and is endorsed by the British Association of Conference
Destinations. |
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The Promotions & Incentives
Buyer's Guide provides details of products and services in
over 400 classifications
offered by more than 2000 companies in the promotional marketing
industry, including members of the British Promotional Merchandise
Association. Circulated to 10,000 promotional marketers and
published for over 12 years the Buyer's Guide is the industry
bible. |
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P&I
Price Guide. For marketers who want to source promotional merchandise
on a fixed budget, the
Price Guide is ideal. It details products by price within specific
categories enabling buyers to plan their marketing campaign
easily. It has a pictoral inspirations section and also an
A-Z of companies
in the industry. |
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Direct Marketing Guide. A definitive
guide to the direct marketing industry, the Direct Marketing
Guide is published bi-annually and is distributed free to readers
of Direct Response magazine. |
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PrintWeek Directory. From pre-press and repro
through to finishing and binding, the PrintWeek directory is
a comprehensive guide to the printing industry. Listing over
5,000 companies and with user-friendly indexing this directory
is also available online at www.printweek.co.uk. |
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WhatCar
Guide offers analysis, advice and roadtests. Alongside
AutoCar, Used Price Guide, Practical Caravan, it provides the
most comprehensive information about the automotive industry. |
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WhatCar's
Used Car Guide, launched in 1996 to bring the knowledge
and authority of What Car? to used car price guides, sets new
standards in this sector. Every month it has more data and
clearer presentation than any other price guide available to
the public, as well as verdicts on each car drawn from WhatCar?
road testing experience. |
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If you would like to be a part of these
pages and tell others how MC Research products have benefited your
company, please send us an e-mail. |
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